Honda Brio Love Drive flagged off in Delhi

Honda Brio Love Drive flagged off in Delhi

Honda Siel Cars India hosted the Honda Brio Love Drive rally which was flagged off by Mr. Jnaneswar Sen, Vice President – Sales and Marketing, Honda India. The rally which was flagged off from New Delhi saw 100 cars and 200 auto enthusiasts take part.

Each team was given a book to help them with the clues and locate the check points which would go a long way in helping them reach the end point in record time. The rally was not only filled with fun and adventure but participants also had to solve riddles and search for clues as they traced their way through the rally to finish point. The rally took drivers through major locations in the capital while the highlight was that the drive was made in a Heart Shape on the Delhi road map.

Top three finishers received prizes while achieving mileage of 23.7 kmpl, 23.2 kmpl and 21.9 kmpl. It was not a rally of speed, but a rally of wit and wisdom that finally declared winners. Brio hatchback is launched by Honda targeting a special medley of customers who want a safe, economical, durable and comfortable vehicle and it was only natural that Honda Brio lived upto their expectations.

Press Release

The first ever Honda Brio Love Drive kicked off in the capital
~Saw participation of more than 100 cars and above 200 auto aficionado and customers~
~Top mileage of 23.7 km per litre achieved~

New Delhi, 22nd April, 2012: Honda Siel Cars India, the leading manufacturer of premium cars in India, hosted the Honda Brio Love Drive in Delhi today. Mr. Jnaneswar Sen, Sr. VP, Sales & Marketing, Honda Siel Cars India, flagged off the rally.

The exhilarating and fun packed treasure hunt rally was flagged off from the elite Ashoka hotel, New Delhi. The drive which was more of a brain power than horse power saw participation of more than 100 cars and above 200 auto aficionado and customers alike. Each team armed with a clue book had to decipher the clues, locate the check points and reach the end point dot on time. The rally passed through popular locations covering the most scenic tarmac on the streets of Delhi. The highlight of the event was that the drive made HEART SHAPE TOUR on the Delhi NCR map. The event concluded with a prize distribution ceremony for the winners. The top three mileage winners achieved 23.7 kmpl, 23.2 kmpl and 21.9 kmpl respectively.

The event was a unique mix of adventure, fun & excitement. The driver & the navigator looked for the clues, solved the riddles and tracked the path to the final destination of making a perfect heart.

Enthused by the encouraging response to first ever rally organized by the company, Mr. Jnaneswar Sen, Sr. VP, Sales & Marketing, Honda Siel Cars India, said, “We are truly excited to have such a wonderful turnout for the Honda Brio Love Drive. The rally gave an opportunity to the drivers to discover several facets of Brio and of Delhi NCR through this drive! Brio is a true reflection of Honda’s DNA combining futuristic design, spacious interiors, peppy performance and safety. The rally was not about fast driving, but precision driving, filled with challenge of staying on route and maintaining the average speeds given to win the rally.”

Honda Brio is the recent offering from Honda which is primarily targeted at a wide range of customers who are looking for a safe, economical and comfortable premium hatchback Brio is a perfect choice for customers who seek Honda’s Durability, Quality and Reliability in their small car and are also conscious of styling and performance.

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