Honda Cars India Ltd has undertaken a network modernization initiative wherein all its existing showroom and service centres will adapt to a new corporate identity. Not only the showrooms will look more modern and premium, the service and buying experiences too will be enhanced.
In its new outlook, aesthetics and overall appeal improvisation will be through distinctive exteriors, warm and welcoming interiors, and a new customer interface. All this to put the customer first, and improve buying experience.
Honda sales and distribution network with 350 facilities across 239 cities will adapt over the next three years. Honda iWorkshop digital workshop management system will ensure workshop processes transform into timely solutions.
Rajesh Goel, Senior Vice President and Director, Marketing and Sales, Honda Cars India Ltd. said, “The modernization of our dealer network is part of our effort to provide the highest level of premium retail experience to our customers. A major focus area in the new network identity is a bold and brand new exterior design with logos that strike a chord and help brace identity. This will come about with a specially designed red entryway at a dealership that will be easy to recognize for passersby.
Design efficiency comes about through reduced glazing, which in turn reduces heat, and enhances energy efficiency. Clutter-free and warm interiors will be brightly lit. Car display area and customer interaction area will complement each other. Customer lounge comfort and convenience will be top notch.
Interiors of showroom will be modern with plenty of wood décor and a café, and a plethora of interactive user experience tech to keep visitors gainfully occupied. 75 inch LED screens will be used for video driven product explanation, and accessory and colour configurators will allow customers to take control of the buying process. Real-time updates via iWorkshop will improve the sales and ownership experience.
Honda iWorkshop and Honda Connect app will work to improve transparency so as to improve customer satisfaction. Email estimates, bay management info, re-estimate approval and online payment convenience, all build on renewed customer focus.