With the auto industry in the midst of a massive slowdown, diminishing sales and piling stocks have pushed automakers to offer hefty discounts through the month of August 2019. Honda Cars India sales declined to the extent of 48.67 percent in July 2019 as compared to sales in the same month of 2018. Discounts offered through the month extend from the Honda Amaze to the CR-V and from Rs.25,000 to Rs.4 lakhs cash discount.
Honda Amaze sedan, launched in May 2018, started off with good sales figures at the outset but which have now been slowly falling over the past few months. The company is not offering any cash discount to buyers of this model, but has extended a Rs.30,000 exchange bonus along with a 5 year warranty.
Buyers of the new Honda Jazz through the month of August 2019 can avail of a Rs.25,000 cash discount and Rs.25,000 exchange bonus. The Honda Jazz faces competition from the Hyundai Elite i20 and Maruti Baleno resulting in lower sales.
Honda BR-V is currently on sale with offers exceeding Rs.1 lakh. These include a cash discount of Rs.33,000, exchange bonus of Rs.50,000 and free accessories worth Rs.26,500 Cash discounts and exchange offers on the Honda WR-V extend to Rs.45,000. This includes a Rs.25,000 cash discount and Rs.20,000 exchange bonus.
As the Honda City approaches the end of its life cycle, and currently facing competition from the Maruti Suzuki Ciaz, discounts extend to Rs.32,000 cash benefit and Rs.30,000 exchange bonus. The Honda Civic is also a part of this scheme with Rs.50,000 cash discount and Rs.25,000 exchange bonus on offer through the month.
The flagship Honda CR-V SUV is being sold at a massive cash discount of Rs 4 lakhs. The Honda CR-V is currently priced from Rs.28.3-32.8 lakhs and was recently updated for the 2017 model year.
Sales across the auto industry are declining. Even mass market players such as Maruti Suzuki, Honda and Tata Motors are experiencing a sharp dip in sales. New offerings such as the Hyundai Venue, Hyundai Kona, Kia Seltos and MG Hector have accounted for increased bookings; indicating that buyers in the country are in need of something new and exciting with increased connectivity and technology.