In the last 20 months, Honda has opened about 5 dealerships a month, thereby adding about 100 dealerships. Network expansion aids HCIL reach a wider audience, and make its presence stronger in tier II and tier III cities.
HCIL’s dealer network expansion plans are in line with its objective of improving customer reach and brand experience for buyers, and spans 190 Indian cities.
Yoichiro Ueno, President and CEO, Honda Cars India expressed delight in reaching the 300 dealers in milestone here. Network expansion is critical in enhancing customer experience with Honda as the brand reaches newer areas with more touch-points for consumers increase. Dealerships being important touch-points, Honda is tapping into market potential by moving closer to customers for better access to Honda’s best-in-class services across all our dealerships.
Kerala is an important market for Honda Cars India. Kerala contributes to 9 percent of Honda India sales. Including Perfect Honda, HCIL now has a network of 20 outlets in the state.
Perfect Honda dealership is located at Aryabhangy Grande, Muttam in Thaikattukara, Kochi. The dealerships houses a showroom and workshop with facilities for Body and Paint related repairs, wheel alignment, wheel balancing and other services.
Ashok Harry Pothen, Managing Director of Perfect Honda is happy to partner with Honda Cars India to open this dealership.
Honda BR-V Photos