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Honda car sales in India decline by 38% due to shift in consumer preference

 
Honda BR-V India launch price

Honda Car India sales (including exports) stood at 11,800 units.

Honda Car India has posted one of their worst monthly sales performance in recent years. During June 2016, the Japanese brand registered sales of 11,407 units, as against 18,380 units sold in the month of June 2015. This is a massive 38% decline in sales.

Exports of the company stood at 393 units, taking cumulative sales to 11,800 units as against 18,730 units in June 2015, including exports of 350 units.

Honda City Sales india

Speaking about the reason behind this huge decline Honda Car India’s President & CEO, Mr. Yoichiro Ueno stated that it is because there has been a huge shift in consumer preferences in the past few months. More and more people are shifting back to petrol vehicles. This has led to increase in stock of their diesel vehicles at dealerships.

But, he promises a better sales result next month. “The stock levels at our dealerships have been almost normalised and we expect that our wholesales would match the retail sales level in July,” he added.

HCIL registered a cumulative domestic sales of 31,847 units in the period April – June 2016 against 44,447 units for the corresponding period last year – a decline of 29.4%.

Honda Jazz LED at 2016 Geneva Motor Show

Honda City is still the company’s best-selling car, registering sales of 3,581 units. Following City is new BR-V, registering sales of 3,064 units. Then comes Jazz, Amaze, Mobilio and CR-V. Below are detailed sales numbers.

Brio359
Jazz2,593
Amaze1,617
City3,581
Mobilio140
BR-V3,064
CR-V53
Domestic Total11,407
Exports393
Grand Total11,800
 

About the author

Sagar Patel

Sagar Patel

A first drive in a manual rickety old van was enough to pave the road forward for Sagar Patel. When not driving or riding, his dexterity shifts gear to voice passion through words via reviews, and news, all the while, closely monitoring updates from the auto industry.

Email - sagar@rushlane.com

  • agni82

    10% sales drop may be due to non avaialbility of black colour option in Honda