Apart from 2014 being third consecutive year for the company to register growth, the Japanese car maker, Honda, is good for showing at least 62 percent sales growth in India this year.Surge in sales was possible due to successful new launches including 2014 Honda City and all-new Honda Mobilio MPV.
With only few calendar leaves left for this year to be history, Honda projects sales improvement of over 62 percent, based on their January-November 2014 performance of 61.8 percent. The company has sold 1.65 lakh units in the 11 months, against 1.02 lakh units in the same period of year 2013.
Jnaneswar Sen, Senior Vice President, Sales & Marketing, Honda Cars India Ltd (HCIL), said in a statement that the company is expecting to close 2014 with a record sale of 1.8 lakh units.
New generation Honda City, which was launched in January 2014, has found more than 71,000 homes in the 11-month period. While Honda Mobilio MPV, forayed the segment in July 2014, sold over 22,000 units in the brief five month period. Success of these two models has pushed the launch of Honda Jazz premium hatchback to second quarter of 2015.
Mile-mark of 1 lakh unit sales by Honda Cars India was hit in August, during the same time in which the company ended up doubling the production rate, having the new Tapukara plant operational since February 2014. Since last month, the plant is running on double shift.
Record sales growth in India is also courtesy of Honda’s dealership network expansion in the year, crossing the milestone of 200 dealers in November 2014. The company will continue its aggressive expansion strategy by roping in another 100 dealers by the end of 2015-16 fiscal, recording 300 outlets by March 2016. By 2017, Honda Cars India expects to sell 3 lakh units per year.
Via – Economic Times