Honda Cars India betting on BR-V to bring double digit growth this fiscal

Honda Cars India is just a few days away from launching its potential game changer, the BR-V (Bold Runabout Vehicle) crossover. The Mobilio-based model is touted to put an end to the Hyundai Creta‘s free-run with its advantage of two additional seats.

Talking to Economic Times, Jnaneshwar Sen, Senior Vice-President (marketing and sales), Honda Cars India, stated that the company is expecting a double digit growth this year but admitted that achieving its original annual sales target of 3 lakh units (by 2016-17) would be a challenge.

Honda BR-V 2016 Auto Expo
The BR-V will be pitted against the Hyundai Creta, Renault Duster and Nisan Terrano.

The Japanese automaker ended the last fiscal with a sales volume of 1.92 lakh units which is merely 2% more than what it managed in the previous year. Mr. Sen said that rising prices due to various cesses and lack of clarity on the diesel front have made the market conditions very challenging.

Only the City sedan has been churning out consistent volumes every month. The Mobilio which started off strongly slowly lost its steam as the segment got taken over by crossover SUVs. The Amaze has just received the much needed facelift.

Honda BR-V Modulo at 2016 Bangkok Motor Show
The dashboard design is inspired by the City (Image: Thai-spec BR-V Modulo).

The Honda BR-V with its crossover-like styling and heavy localization would be the automaker’s weapon of choice to post a decent growth in this fiscal. We expect the pricing to be aggressive.


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