At the ongoing 2012 China (Guangzhou) Auto Show, Honda has announced commencement of local production of hybrid models in China. The company also unveiled its new ASIMO, a humanoid robot equipped with autonomous behavior control technologies, for first time outside of Japan at 10th Guangzhou International Auto Show.
Honda Motors held a press day on November 22, 2012, ahead of official opening on November 23rd to announce their products on display. Honda Insight and Honda Fit are part of the company’s lineup in hybrid segment which will be launched at affordable prices as the company commences local production in China in 2014.
Honda also has plans for setting up of a design studio by the end of 2012 which will strengthen production of models exclusively for China by Chinese designers. Honda Insight Hybrid is being launched at a price of 209,800 Yuan (INR 18.71 lakhs) while Fit Hybrid will be priced at 179,800 Yuan (INR 16.04 lakhs).
Honda Insight in China will be powered by an 88 hp 1.4L petrol engine and 14 hp electric motor that is also seen in the Fit. Fit Hybrid will be painted in green. Consumption will be at 4.7 liters per 100 kms and is imported into China unlike the normal Honda Fit which is produced in the country along with Guangzhou Honda joint venture.
Auto News Release
Overview of Honda Display at the 10th China (Guangzhou) International Automobile Exhibition
– Honda Announces to Begin Preparation for Local Production of Hybrid Models in China and Unveils All-New ASIMO for the First Time Outside of Japan –
GUANGZHOU, China, November 22, 2012 – Together with its automobile production and sales joint ventures in China, Guangqi Honda Automobile Co., Ltd. and Dongfeng Honda Automobile Co., Ltd., Honda is exhibiting at the 10th China (Guangzhou) International Automobile Exhibition (Press Day: November 22, 2012 / Show Dates: November 23 – December 2, 2012).
The theme of the Honda booth is a Chinese key phrase (?? ???) Honda began using for its brand communications in April 2012 at the Beijing Motor Show. The phrase represents Honda’s determination to take new actions to carve out a new future in China. Also, for the first time outside of Japan, Honda is demonstrating the all-new ASIMO humanoid robot newly equipped with the world’s first autonomous behavior control technologies.
Strengthening hybrid lineup and beginning local production of hybrid models
In addition to the CR-Z which was launched in July, Honda announced the introduction of the Insight and the Fit Hybrid. Honda also announced its plans to further expand its lineup of hybrid models in China. In order to offer its hybrid models to Chinese customers at more affordable prices, Honda will begin preparation for local production of hybrid models in China in 2014.
Establishing Honda Design Studio
Honda is planning to open a tentative design studio in China before the end of this year to strengthen the development of exclusive China models by Chinese designers.
Exhibiting Acura RLX Concept and unveiling Acura ILX
The Acura RLX Concept, the next-generation flagship sedan concept model, is on display. Based on this concept model, the RLX is scheduled market introduction in 2013. The Acura ILX, Acura’s first luxury compact hybrid sedan, is also unveiled.
Comment by Seiji Kuraishi, president of Honda Motor (China) Investment Co., Ltd.
“Since Honda began automobile business in China in 1998, our cumulative number of customers here has exceeded 4.2 million. Honda will further strengthen collaboration with our two local partner companies, Guangqi Honda Automobile Co., Ltd. and Dongfeng Honda Automobile Co., Ltd., to take our roots even deeper into China and strive to become a brand of choice for Chinese customers.”
-Guangqi Honda Automobile Co., Ltd.:
Concept C (market introduction of mass-production model based on this concept model is scheduled in 2013), Fit Hybrid (sales start from Nov, 2012), CR-Z, Fit, City, Accord, Crosstour, Odyssey, Li Nian S1
– Dongfeng Honda Automobile Co., Ltd.:
Concept S (market introduction of mass-production model based on this concept model is scheduled in 2013), Insight (sales start from Nov, 2012), Sprior (minor model change), Civic, CR-V, Ellysion, CIIMO
All-new ASIMO (demonstrated for the first time outside of Japan), motorcycles, outboards etc
RLX Concept (China premiere), NSX Concept
ILX (newly announced in China), RDX, MDX, ZDX, TL