Honda City, Amaze is the focus now: Accord discontinued
Selling 0 units in November 2013, the auto industry had already started thinking, has the Accord been discontinued in India. Finally, Honda official has confirmed the news. In an interaction with ET, Jnaneshwar Sen, VP, Marketing and Sales, Honda India said, that the production of their flagship car, Accord has been stopped. They are looking at launching the next gen variant Accord in India, but nothing has been finalized yet.
Produced from their plant in Greater Noida, Honda Accord sales averaged about 40 units a month over the last six months. Though the demand was there, Honda India currently wants to focus on their cars which are present in the volume segment, like the Amaze.
The third gen Accord was introduced in India back in 2008. Till date, they have sold about 11,500 units, and this year, in the first 8 months, they sold 272 units. However, their another offering in the same segment, CR-V SUV, which also sells about the same amount as of now discontinued Accord, is going to continue in India. The new gen CR-V was launched in India earlier this year.
With a capacity to produce 10,000 units per month currently, Honda is facing a serious task in keeping up with the rising demand, especially after the launch of Amaze diesel. Their task will be added, once the new City, new Jazz, and Mobilio MPV are launched next year.
The major reason behind the success of Amaze, which has manage to record sales of 9,000 per month, is due to the availability of a diesel option. Just like Amaze, the City, Jazz and Moilio will also be offered in diesel engine option, thus adding extra pressure to Honda’s production capacity in India. Honda’s Rajasthan plant will start producing cars in 2014, this will come as a relief, as the plant will add 10,000 units every month to overall India production.