Honda ready to cater rise in demand after Mobilio launch
Honda Motors currently produces 60,000 units per annum, working one shift at the Tapukara facility. The company will add a second shift in the coming months so as to achieve production target of 2 lakh units annually by 2014-15 and to about 3 lakh units by 2016-17 from both their plants.
Noting increased demand, the company will be boosting production, increasing shifts and ensuring that the Tapukara plant works to full capacity. By July this year, the Honda Mobilio, 7 seater MPV will be launched in both petrol and diesel options while the new Jazz, a premium hatchback will also make its presence felt early next year.
Honda expects to see same results with the upcoming Mobilio as it did with the Amaze and new City sedan, launched last year and early this year respectively. The company posted highest ever annual sales of 1,34,339 units during 2013-14 over sales in 2012-13 and is aiming at double digit growth in this year as well. Honda has invested INR 3,526 crores in its Tapukara plant from where the company also produces engines and export components to South East Asia, UK and Latin America.
In a mail to Rush Lane, Mr Jnaneswar Sen, Senior VP, Sales and Marketing, Honda Cars India, said, “Since April 2013, with the introduction of Honda Amaze and all New City, we have expanded our operating universe from 10% to more than 30% currently. Honda Mobilio will be yet another important launch for HCIL’s growth in India and help in expanding our operating universe further. We are hopeful that the Mobilio will be a game changer in its segment and evolve the MPV segment in India. Both our plants are fully operational right now and we are confident that we will be able to cater to the huge demand for all our vehicles.”