Recognizing the need for more affordable and smaller cars for Indian passenger car owners, a host of companies are in the forefront to bring out smaller and cheaper cars in the country. TATA, Ford, VW and Honda have all introduced smaller and low budget cars. The Honda Brio having been launched on 27th September, 2011 has recorded sales of 171 units in just 4 days. While the Honda city has been the one that accounts for nearly 80% of Honda Siel sales for last month, he Brio looks strong enough to make inroads in the coveted small car segment in India. The CR-V has recorded poor sales which are pegged at only 17 units for the month making it a weak competitor in the growing SUV segment.
The recent spate of car launches has seen a number of cars of top auto manufacturers vying with each other for public attention. Honda Siel is now a serious competitor with the launch of the small car Brio this September. The latest from Honda in the small car category designed specifically for Indian drivers. The Brio comes at a starting price of Rs. 3.95 lakhs for the E variant and goes upto Rs 5.10 lakhs for the Variant ‘V’. The new Honda Brio is expected to be a volume puller in India, and is powered by a 1.2 liter petrol engine.
Mr.Seki Ibaba, Director – Sales and Marketing of Honda Siel Cars India said that Brio is an epitome of style and affordability. The company expects India to be their top buyers, even ahead of China. Mr. Mohit Arora, Executive Director JD Power and Associates said that with launch of Brio, Honda was trying to compete with price and size in the compact car segment in India. Whether the Brio is a success or not will need to be seen.