Honda Car India feels that the buying preference in the budget end of the domestic car market is steadily shifting towards bigger and better equipped cars. Such a change in trend puts Honda’s expertise in bigger cars in an advantageous position. Economic Times reports that Japanese automaker is studying the Indian market for an entry level hatchback.
Such a model would slot below the neglected Brio but will be positioned above the likes of Maruti Alto, Renault Kwid and Hyundai Eon. More interestingly, if the company green lights the project, the small car will be specific to the Indian market and will be the first ever product to be developed by its local R&D division.
The cost benefits local production and heavy localization have been aptly demonstrated by the Renault Kwid. Honda Cars India is expected to follow a similar strategy.
Also read – Honda BR-V Modulo showcased at Thai Motor Expo
The automaker could either work with the existing Brio platform as a base so as to reduce the lead time and enhance the economies of scale (Brio, Amaze, Mobilio and the upcoming BR-V are based on a common platform which is already heavily localzied). Alternatively, a JDM Kei car platform could be adopted for India and localized heavily. Either way, a Honda small car project excites us.
Honda BR-V – Photos
Via – Reuters.com