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Honda mulling locally developed India-spec small car

New Honda small car for India

“Some specific model for India is necessary”, said Hironao Ito, Senior VP, Honda Genbetsu India (R&D Division).

Honda Car India feels that the buying preference in the budget end of the domestic car market is steadily shifting towards bigger and better equipped cars. Such a change in trend puts Honda’s expertise in bigger cars in an advantageous position. Economic Times reports that Japanese automaker is studying the Indian market for an entry level hatchback.

Such a model would slot below the neglected Brio but will be positioned above the likes of Maruti Alto, Renault Kwid and Hyundai Eon. More interestingly, if the company green lights the project, the small car will be specific to the Indian market and will be the first ever product to be developed by its local R&D division.

honda brio at india (7)

The new Honda small car could borrow the already heavily localized platform from the Brio.

The cost benefits local production and heavy localization have been aptly demonstrated by the Renault Kwid. Honda Cars India is expected to follow a similar strategy.

Also read – Honda BR-V Modulo showcased at Thai Motor Expo

The automaker could either work with the existing Brio platform as a base so as to reduce the lead time and enhance the economies of scale (Brio, Amaze, Mobilio and the upcoming BR-V are based on a common platform which is already heavily localzied). Alternatively, a JDM Kei car platform could be adopted for India and localized heavily. Either way, a Honda small car project excites us.

Honda BR-V – Photos

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About the author

Nithyanandh Karuppaswamy

Winner of national level automotive quiz competitions, Nithyanandh aka Nithz jumped into the blogosphere right after gaining a degree in Mechanical Engineering. Love for automobiles and an even greater drive to share his knowledge with the automotive community, Nithz is Deputy Editor at RushLane.

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