July has been a tough month for India’s second largest two wheeler manufacturer Honda, as sales are down -10.50% YoY. Honda two-wheeler sales stood at 5,08,589 units in July 2018, which came down to 4,55,036 units in July 2019.
However, Honda still has a reason to celebrate, as it has gained 2.11% market share, up from 27.99% in July 2018 to 30.10% in July 2019. Honda is now ever closer to Hero MotoCorp that has market share of 33.83% in July 2019.
In scooter segment, all Honda scooters except Dio have registered negative growth. Even India’s bestselling scooter Activa’s sales are down -15%, from 2,86,380 units in July 2018 to 2,43,604 units in July 2019. Other Honda scooters that have lost sales include Grazia (-48%), Aviator (-2%), and Cliq (-100%).
The only exception Dio has registered 5% growth, up from 35,709 units in July 2018 to 37,622 units in July 2019. Dio recently achieved the lifetime sales milestone of 30 lakh units. In moped segment, Honda had great expectations from Navi, but the bike failed to click with users. Navi sales have dropped to 0 units in July 2019.
In motorcycle segment, only two Honda models have registered positive growth. CB Shine continues to be a bestseller, registering a 10% increase in sales, up from 86,160 units in July 2018 to 94,559 units in July 2019. Next is CB Unicorn with 14% sales growth, up from 24,753 units in July 2018 to 28,250 units in July 2019.
Honda bikes that registered negative YoY growth in July 2019 include CB Unicorn 160 (-100%), CBR 250R (-88%), X Blade (-66%), CB Hornet 160R (-52%), and Livo (-1%). Newly launched CB300R has registered sales of 63 units in July 2019.
In performance bike segment, Honda CBR 650F has registered impressive YoY growth of 400% in July 2019. However, overall sales numbers are too small to call it a real success. Honda Africa Twin has registered -78% drop in sales, down from 18 units in July last year to 4 units in July 2019. Honda performance bikes with zero sales include CB 1000R and GL1800.