Honda’s Amaze’ing sedan sales journey from 0-30,000 in less than 150 days
With the launch of Amaze, Honda gave India their first diesel powered car. The engine is revolutionary as it is the most powerful and most efficient in the segment. It delivers 100 PS and 200 Nm, while delivering a mileage of 25.8 kmpl, making Amaze diesel the most efficient car in India.
Before the launch of Amaze, Honda India car sales averaged about 5,000 units, in spite of production capacity of 10,000 cars per month. But after the launch of Amaze, there has been a surge in sales. They are now utilizing their plant in Greater Noida at full capacity and will also increase production by November 2013 when they start third shift to clear pending deliveries faster. Honda will also start car production at their Rajasthan plant from next year, which will take their total output to 20,000 units per month.
Elated at Honda Amaze achieving the fastest 30,000mark for HCIL till date, Mr. Jnaneswar Sen, Sr. Vice President – Marketing & Sales, Honda Cars India Ltd. said, “Honda Amaze was conceptualized, produced and marketed as a family car for the evolving India. We are ecstatic with the overwhelming response received for Amaze since the launch and are delighted having delivered 30,000 Honda Amaze to our customers. Honda Amaze was developed following extensive surveys in India on customer’s needs and requirements setting new benchmarks in the industry in terms of design, packaging, cabin comfort, and fuel-efficiency. Aggressive localization of more than 90% in Honda Amaze has helped us price the Amaze competitively. We are very happy that Honda Amaze has created a fresh excitement in the car market and is being appreciated as customer’s proud, easy-to-use and most comfortable sedan.”
Available in diesel and petrol variants, Honda Amaze embodies the best of Honda technologies and is designed to deliver great performance with unparalleled fuel efficiency in a spacious, comfortable and attractive looking form. Commenting on the growing customer base for Amaze, Mr. Sen added, “Honda Amaze has helped us to reach out to many new customers and bring them into Honda fold. Out of the total Amaze customer base, more than 80% are first time Honda buyers.”