HomeBike NewsHusqvarna 250cc motorcycles launched in India - Sold via KTM dealers

Husqvarna 250cc motorcycles launched in India – Sold via KTM dealers

Husqvarna twins, Svartpilen 250 and Vitpilen 250 are now in India. They are available at an introductory price of Rs 1.8 lakhs, ex-sh.

First Unveiled at the India Bike Week in December 2019, Husqvarna, of Swedish origin, is part of the KTM Group. It comes to India courtesy Bajaj. The Indian auto manufacturer already runs the KTM brand successfully in India, and this will add to it’s multi-brand prowess.
Husqvarna Motorcycles sales will be taken care of at KTM showrooms. Existing showrooms will be updated to meet the needs of both brands. In first phase, the Husqvarna twins will be available at 100 showrooms across 45 cities. The brand will get a boost over the next 5 months, whereby both huskies will be available from almost 400 KTM showrooms across 275 towns. Husqvarna Svartpilen 250 and Vitpilen 250 will go on sale in March, 2020.

Husqvarna Svartpilen 250 and Vitpilen 250 highlight an understated, minimalist, and appeal elegant that places it in its own league in the premium motorcycle segment. Svartpilen 250, the more rugged has an upright stance, and dual purpose tyres to take on both, on and off-road journeys. Vitpilen 250 with a sportier design has clip on handlebars and a front lean riding position. 
The 250cc segment engine is fuel injected, liquid cooled, single-cylinder, 4-stroke DOHC capable of punchy torque to deliver a dynamic and fun ride experience. The 248.8cc engine returns 30 PS max torque. Both bikes rely on compact chassis design, WP Apex suspension with upside down forks, and premium quality components. Reliance is further strengthened on back of premium build quality and finish, and a strong and lightweight steel trellis frame for responsive handling. Features include Bosch Dual Channel ABS system, LED headlight and taillight, and 17-inch cast aluminium wheels.

Bajaj Auto while having introduced a fairly special introductory pricing will but obviously increase bike prices when the time is right. Rakesh Sharma, Executive Director, Bajaj Auto Ltd. says, “The premium motorcycle segment has seen a strong growth in India over the last five years of almost 19% CAGR.” This includes two broad categories, sporty high-performance, and limited performance lifestyle motorcycles.

Husqvarna Husqvarna Svartpilen and Vitpilen 250 twins will impact the lifestyle performance segment being suited for dynamic performance. Aimed at progressive riders who appreciate style, performance and design, Bajaj Auto is keen to see the Huskies replicate KTM’s success in India. In a big way, both KTM and Husqvarna target a niche consumer segment.

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