Hyundai Motor Company has announced a global partnership with the International Cricket Council (ICC), becoming a Premier Partner for six major ICC tournaments scheduled across 2026 and 2027. The association marks Hyundai Motor’s return to international cricket sponsorship after a decade, having previously partnered with the ICC between 2011 and 2015.
Partnership Covers Major ICC Events Including World Cup 2027
As part of the agreement, Hyundai Motor Company will secure premium branding and activation rights across ICC events, including the marquee Men’s Cricket World Cup 2027. The partnership allows Hyundai to be part of key matchday moments such as the coin toss, alongside prominent in-stadium visibility and tailored fan engagement initiatives. The deal spans both men’s and women’s tournaments across multiple formats of the game, reinforcing Hyundai’s presence at some of the most-watched sporting events globally.
Strategic Focus on Cricket-Driven Markets Like India
Hyundai’s renewed focus on cricket aligns with its broader global sports strategy, which prioritizes culturally significant sports in key regions. With cricket commanding an estimated global fan base of over two billion, the partnership is particularly relevant for markets such as India, where the sport holds deep cultural significance. The announcement ceremony was held at the Narendra Modi Stadium, underlining the importance of the Indian market in Hyundai’s global growth plans.
José Muñoz, President and CEO of Hyundai Motor Company, said “Cricket and Hyundai share a relentless drive to improve and the resilience to rise to every challenge. We are honored to partner with the ICC and connect with over two billion passionate fans worldwide. In key markets like India, where cricket is a way of life, this partnership deepens our connection with the customers and communities who inspire everything we do. We look forward to creating memorable experiences together at these iconic tournaments.”
Mr. Jay Shah, ICC Chairman, said: “Cricket is among the world’s most popular sports, with over two billion fans whose passion is especially evident during ICC’s marquee events. These global events offer an excellent opportunity to engage fans through innovative digital and in-stadium integrations. We welcome Hyundai as a Premier Partner and look forward to delivering outstanding events together. Hyundai is a global brand that has long supported sports, and we look forward to maximizing our combined strengths at these events.”
Hyundai India to Drive Local Activations
From an India perspective, Hyundai Motor India Limited is expected to play a key role in local activations. Mr. Tarun Garg, Managing Director & CEO designate, Hyundai Motor India Limited, said: “This partnership reflects Hyundai’s strong commitment to India and growing importance of India market in Hyundai’s global operations. We look forward to some thrilling cricketing action and are ready with a 360-degree communication approach across PR, digital, experiential and dealerships to maximize this opportunity across the country.”
