August bookings: 15k Hyundai Elite i20, 10k Zest from Tata Motors
Hyundai Motor India reports encouraging response of its all-new Elite i20 premium hatchback. Its world premier in India on August 11, 2014 is followed with the highest bookings ever at 15,300 units in 20 days. Hyundai is in the habit of addressing successful product launches as earlier in the year Grand received 10,000 bookings in 20 days. Xcent registered 11,000 bookings in 30 days.
Rakesh Srivastava, Sr. VP, Sales & Marketing- HMIL says the automaker is overwhelmed by strong customer appreciation, and acceptance. Elite i20 demand has doubled and Hyundai is working towards increasing its production so waiting period is reduced for faster deliveries. As price remains a key decider, Elite i20 response reflects buyer attitude that’s unwilling to compromise. Elite i20 bookings reveals 52% of total bookings are for diesel variants, which is as expectations. Elite i20 has generated 79,200 inquiries within 20 days of launch. Hyundai Elite i20 was launched within 5 months of Xcent. New products and demand have improved domestic volumes and increased market share.
Tata Motors Zest launched in a fresh new look and with diesel automated transmission seems to enthused instant appeal with Tata having recorded bookings to the tune of 10,000 units in 20 days of launch, which will work to the advantage of the Indian automaker to turn round its business.
Increased bookings are reported for Zest diesel automatic variant resulting in delivery across variants within a 2 month timeline. Zest XMA F-Tronic with Automated Manual Transmission from Magneti-Marelli has piqued curiosity. Tata Motors Zest with its Revotron petrol engine has a waiting period of 4-6 weeks.
High demand for Zest sedan looks to revive fortunes for Tata Motors passenger vehicles, which are reported at 5% sales decline for August 2014. 10,975 passenger vehicles were sold in August 2014 as against 11,564 units sold in August 2013. Sales of passenger car during the month of August 2014 totaled 8,229 units, down 6% as compared to 8,761 units sold in August 2013 while sales of Utility Vehicles during the past month stood at 2,746 units, down 2% as compared to 2,803 units sold in August 2013.
Outstanding demand for new Zest saw Tata Motors further its Bolt hatchback launch to early 2015 to concentrate wholly on Zest sales. Zest and Bolt were both showcased together earlier this year but not launched together ensuring both cars don’t overshadow each other. No sales projections were given for Zest while the company.