Hyundai capitalized on this for their new ad for the 2015 Hyundai Sonata. The ad showcases Exobaby, a cute toddler dressed in an exoskeleton suit which depict the driver as a baby capable of detecting and avoiding danger.
A screen grab from the Hyundai Exobaby ad / YouTube
Hyundai has come up with this ad campaign to highlight safety feature on board the 2015 Hyundai Sonata. Seven safety features are depicted through this ad which draws attention to 0% damage in all sorts of situations. Smart trunk, auto engage and blind spot detection are well portrayed as are forward collision warning, smart parking assist system and other safety features to fight the forces of injustice.
2015 Hyundai Sonata possesses a body of Advanced High Strength Steel. It has grown in length as compared to its predecessor and is 35mm longer, 30mm wider and 10mm taller and sits on a wheelbase that has also grown by 10mm in length. The 2015 Hyundai Sonata features the brands new Fluidic Sculpture 2.0. It receives a lowered hood design with Flat Underbody thus reducing wind drag while keeping tyres gripped to the road.
Interiors of 2015 Hyundai Sonata also receive some enhancements with reworked steering wheel and instrument cluster design while central console has been revamped for better ergonomics. Powered by a 2.4-liter Theta II inline-four engine offering 178 PS power and 228 Nm torque at 4000rpm, the engine is mated to a six-speed automatic transmission. Being offered in Premium and GLS variants, the 2015 Hyundai Sonata comes with an 8 year or 160,000 km limited powertrain warranty.