For most manufacturers, CY 2019 hasn’t been one to write home about, though some months have been better than others. December 2019 wasn’t such a great month for Hyundai India as the manufacturer reported sales decline at every front.
Domestic sales fell by 9.8 percent, down to 37,953 units from 42,093 units. Exports, which in recent months has looked up for Hyundai India contracted last month to 12,182 units, down 10.06 percent from 13,545 units. Cumulative sales decline for the month is reported at 9.9 percent, down to 50,135 units from 55,638 units.
While exports in December 2019 fell, overall exports for CY 2019 is up 13.2 percent at 1,81,200 units, up from 1,60,010 units exported in CY 2018. Domestic sales for the year gone past stood at 5,10,260 units, down 7.2percent from 5,50,002 units sold in CY 2018. Cumulative sales fell by 2.6 percent, down to 6,91,460 units from 7,10,012 units sold in CY 2018.
Highlights for 2019 – Hyundai Venue has been received well and the company has confirmed 1 lakh bookings. Domestic sales have crossed 5 lakh mark once again for the calendar year. Is the highest exporter of cars in industry with over 1.81 lakh cars exported in 2019.
Though the market continues to be unfavourable, Hyundai has launched 4 new products in 2019. These are Kona Electric, i10 NIOS, Venue and Elantra. With one foot in 2020, Hyundai India is gearing up for the introduction of varied petrol and diesel engines that are BSVI compliant.
Hyundai will also be launching many new cars in 2020. This includes the new Creta, Aura sedan (new gen Xcent), new gen i20 and the Verna facelift. These cars are expected to bring in a good boost to the company’s sales in 2020.
Over the last few months, sales of Hyundai Creta have declined drastically. It could be because of the launch of new rivals like Kia Seltos, or it is also possible that buyers are waiting for the new Creta with BS6 engines. New Creta has already been launched in China.
Launch of the 2020 Creta is scheduled to take place during the 2020 Auto Expo. Post launch, the second gen Creta will continue to take upon rivals like Kia Seltos, Nissan Kicks, Maruti S-Cross, Renault Duster and Captur. The top-end variants will also be eyeing customers from showrooms of Tata Harrier, MG Hector, Jeep Compass and Mahindra XUV500. Speculation suggests that pricing shall be in the INR 10-16 lakh range.
