Hyundai India reports domestic sales of 39,525 units (PY 35,003 units) equating to 12.9 pct sales growth and exports of 10,215 units (PY 16,705 units) equating to 38.9 pct sales decline. As a result of export decline, cumulative sales stood at 49,740 units (PY 51,708 units), equating to 3.8 pct sales decline.
Rakesh Srivastava, Sr. VP- Sales and Marketing, HMIL says despite weak sentiments in the Indian auto market, Hyundai achieves its highest-ever single month domestic sales of 39,525 units. Hyundai India also reports its highest-ever financial year sales of 4,20,668 units. Hyundai India market share of 16.3 pct is its highest ever backed by launch of new cars Elite, i20 Active, Xcent and Verna. Hyundai has introduced strong marketing initiatives to engage rural markets and repeat buyers.
2015 outlook seems challenging at present with low market traction, and weak delivery on macro-economic parameters and low customer sentiment. Hyundai India is hopeful that an environment is created to warrant investment and create employment to provide required industry growth impetus.
Over the weekend Hyundai Motor India, official partner for International Cricket Council (ICC) handed over the Last Ball for ICC World Cup 2015. Hyundai has exclusive rights for Last Ball Handover, which was held before the final match between Australia vs New Zealand. A set of Last Balls were handed over by Rakesh Srivastava to Match Umpire, Ian Gould at Melbourne Cricket Ground.
Hyundai India has been upping online activity with over 5.5 million fans on Facebook and over 17.5 million video views on YouTube. Intercations are part of Hyundai’s strategy to actively reach out to a larger cross section of customer base and engage in real time through social media platforms.
Hyundai India digital presence has almost doubled in the past few months with focus on youthful trends. Studies reveal that communication behaviour amongst youngsters is evolving. Hyundai is evolving its youth language through pictograms, infographics and emoticons to appeal to diverse segments and excite them towards ownership.