Hyundai India’s CSR wing has shared a range of support initiatives for the Central and State Governments
New Delhi, 04 April 2020: Hyundai Motor India Foundation (HMIF), the CSR (Corporate Social Responsibility) joint of Hyundai Motor India Ltd (HMIL) has announced its support initiatives to fight against the ongoing COVID-19 aka coronavirus pandemic. The South Korean brand which has its Indian production facilities in Tamil Nadu, shared that it will contribute to relief funds under both Central and State governments.
HMIL further added that it will be providing essential personal protection and patient care equipment to the Indian Medical Fraternity. At present, these are identified as the most crucial requirements to fight against COVID-19 besides masks, gloves, ventilators and other treatment protocols. The country is currently going through a state of complete lockdown to confine its spread and thereby ‘flatten the curve’.
Owing to this, car sales in March 2020 has hit an all-time low in recent history and is expected to be worse this month. Hyundai faced a sales decline of 40.70% but this figure was the least compared to that of other major OEMs. Hyundai India sold 26,300 units last month as against 44,350 units in the same period, a year before. It was only recently that Hyundai launched the much-awaited 2020 Creta compact crossover.
HMIL’s CSR initiatives include the following: PM Cares Fund contribution, Tamil Nadu Chief Minister’s Public Relief Fund contribution, advanced COVID-19 diagnostic kits from South Korea, production of ventilators for Tamil Nadu as well as other states, a ventilator prototype designed and developed in-house, Personal Protective Equipment (PPE), daily food supply to the needy and more. Besides Hyundai, many other industry leaders have come forward to lend support against the pandemic through funds or equipment supply.
Commenting on the COVID-19 initiative, SS Kim, MD & CEO of HMIL, stated that amidst the challenging times, Hyundai India’s global vision — Progress for Humanity — holds the company together while rooted to core values and principles of community service. Hyundai Motor India has also shared some plans to continue supporting its loyal customers.
Customers who were unable to avail warranty (regular or extended), free service or other schemes due to the lockdown can continue enjoying their current benefits for two months. On the other hand, customers who are part of ‘essential services’ such as doctors, police officers, bankers, etc., have been promised 24×7 roadside assistance or other emergency services by Allianz partners or dealers.