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Hyundai IONIQ converted into an all electric global car brand

What was a car name until now, has been converted into a car brand by Hyundai

Hyundai Ioniq has taken on an altogether new meaning. What was until now a reference to the automaker’s compact sedan is from hereon known as the Hyundai EV brand. Until now, the Hyundai Ioniq sedan is available in three powertrains – electric, hybrid, and plug-in hybrid.

Hyundai Ioniq, the brand will introduced three new electric cars over the next four years. Hyundai Ioniq EV platform will in its new avatar in early 2021 launch the Ioniq 5 midsize electric CUV, based on the 45 concept. The following year, the Ioniq 6 sedan (based on Prophecy concept) will be introduced, and Ioniq 7 in 2024.

Hyundai concept EV 45 was showcased at International Motor Show (IAA) 2019 in Frankfurt, and is tribute to the brand’s first concept car. Ioniq 5 will be inspired by the past and integrated with cutting-edge parametric pixels. The design element will feature in future Ioniq vehicles. 2022 Hyundai IONIQ 6 sedan is based on Prophecy EV concept, showcased as recently as March 2020. It’s exterior design comes alive in its ‘aerodynamic silhouette of perfect proportions’. Ioniq 7 will be a large SUV.

Hyundai Ioniq5, 6 and 7

What Hyundai Ioniq means

The portmanteau Ioniq, is a fusion of ‘ion’ and ‘unique’. Based on Project IONIQ, in 2016, Hyundai introduced the Ioniq vehicle with three electrified powertrain options in a single body type. Now, as a brand, Ioniq will be developed to achieve clean mobility goals. Ioniq vehicles will have even numbers allocated for sedans, and odd numbers for electric UVs.

By 2025, the automaker wants to cement 10 percent market share in the global EV market, aiming to have a million battery electric vehicles on road by then, including Kia EVs. In line with ‘Strategy 2025’, Hyundai Motor Group aims to become the world’s third-largest automaker of eco-friendly vehicles by 2025, with 560,000 BEV sales in addition to FCEV sales.

Hyundai Electric Global Modular Platform (E-GMP)

The modular Electric Global Modular Platform (E-GMP) will focus on driving range, and fast charging, and all forthcoming vehicles. In line with Hyundai’s smart mobility vision, the lineup is congruent to a customer connected lifestyle experience. Ioniq brand being dedicated to battery electric vehicles will be responsible for the next gen of electrified and connected mobility solutions.

Hyundai lists its current EV capabilities as ultra-fast charging, spacious interior, and battery-supplied power. The next step will bring together all this, and ‘future innovations that combine design, technologies and services to integrate in-car and out-of-car experiences for a seamless journey’.

The EV-dedicated platform helps envision vehicle interiors as a smart living space. This is built around adjustable seats, wireless connectivity and unique features.

“The IONIQ brand will change the paradigm of EV customer experience,” said Wonhong Cho, Executive Vice President and Global Chief Marketing Officer at Hyundai Motor Company. “With a new emphasis on connected living, we will offer electrified experiences integral to an eco-friendly lifestyle.”

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