Hyundai Motor India have moved on from the LIVE BRILLIANT campaign and launched a new “Moments of Brilliance” continuing with their theme and endeavor to bring happiness and brilliance in customers’ lives. The company is using the digital media to bring this into focus with the help of Hyundai’s communications agency Innocean Worldwide India by devising a mobile phone app.
This application will help the user to scan the messages from media print, dealer posters and outdoor advertisement using a smartphone after which a contest will ensue. Through this application, the participant must share their own moment of brilliance and can submit pictures using camera phones or share a photograph through their existing phone gallery.
Those interested in participating in this one of a kind competition will have to visit interact.mobi through mobile browser or search for interact on app-stores or SMS “AR” to 56767 so as to avail download and can be installed on smartphones. For those not using smartphones, this arrangement is also made on the official Facebook pages of the company so as to enable online entries.