Shell remains preferred aftermarket motor oil supplier for Hyundai Motor Company worldwide for the next five years. In India, Shell Helix range includes HX6 AH 5W30, HX5 AH 15W40, HX5 D AH 15W 40 and HX3 AH 15W40. The agreement caters to co-branded motor oils available in Asian markets like China, India and Indonesia, alongside Brazil in South America, with new European markets to be added soon.
Roger Moulding, Vice President of Shell Global Marketing and Global Key Accounts, and Tak Uk Im, Executive Vice President & Chief Operating Officer of Hyundai Motor Company at the official signing ceremony on 28 January 2015.
Nitin Prasad, Managing Director, Shell Lubricants India says Shell takes pride in collaborating and extending its partnership with Hyundai as preferred aftermarket oil supplier. Both parties will continue to supply and jointly develop high-quality motor oils for Hyundai customers. Tak Uk Im, Executive Vice President and Chief Operating Officer at Hyundai Motor Company the agreement’s scope is broad, and supports the auto manufacturer’s global aftermarket supply chain, while also paving the way for new technical collaborations and joint marketing initiatives. As a leading partner to Hyundai, Shell helps implement and enhance the auto manufacturer’s aftermarket strategy, and propel qualitative business growth. Shell Lubricants has been associated with Hyundai India since 2008 supplying to workshops. Shell supports Hyundai India end customers through offers at Service Camp initiatives, including Hyundai Free Car Care Clinic. Shell also sponsors National Skill Olympics targeted towards up-skilling technicians and service advisors at Hyundai workshops. In 2014, Shell and Hyundai Motorsport became technical partners for FIA World Rally Championships. Both continue to collaborate on tech and innovation to develop new motor oil formulations to cater to Hyundai’s expanding range of vehicles. Branded motor oils manufactured by Shell will continue to be recommended in Hyundai workshops and made available to Hyundai Motor Company customers in over 70 countries, including India.