Hyundai Motors MPV can add an e to Ertiga, Enjoy, EcoSport playfield
To enhance its position here, Hyundai Motors India, the second largest automaker in the country and largest passenger car exporter, is all set to bring in a slew of new offerings in the next 24 month period. These will include a compact SUV and a new compact model which will compete with the likes of recently introduced Honda Amaze, which has amazed the market with a spate of bookings immediately after launch and the yet much desired Maruti Suzuki DZire.
The compact SUV will be launched in a sub four meter category, a highly acclaimed segment in the country, while its entry level sedan will make its way into markets somewhere between 2014 and 2015. The Hyundai MPV will also feature a diesel engine. Earlier in 2012, Hyundai HND-7 was shown at Delhi auto expo. The Hexa Space MPV concept stressed on enhanced interior space offers flexi seat configurations and centre seats can be folded down for added interior space, and back row seat adjustments add to cargo space.
Whether it’s to haul cargo or camp, the 7 and 8 seat choices were good to purpose as they can be folded as per need.For the 2nd and 3rd row 3 seat options, teh center seats are aligned a little behind so it doesn’t feel like a cramped bench. Entry and exit from the vehicle are made easy as rear doors lift out and slide back for a wider side opening. Based on the compact ix20 platform, the Hyundai HND-7 Hexa MPV stands at 1.82 meters wide and 1.65 meters tall, measuring 4.3 meters long. However, cool it may sound, it’s not the ideal MPVF to cut to the chase in India. The need of the hour is small, and while Hyundai can borrow in house advanced tech to move the vehicle and make it appealing size does matter. As such, the sub 4 metre category utility vehicle from them would require much work before it’s road ready.
Honda Amaze and Maruti DZire both fall into the category of qualifying for lower excise duties due to the fact that they possess petrol engine capacities of under 1200cc and diesel engines of under 1500cc. Besides this, they are both below 4 meters in length which contribute to their competitive pricing. This too is a segment Hyundai will want to take advantage of. After today’s Chevrolet Enjoy launch, competition for Maruti Ertiga is real. The segment will get even more competitive once Ford EcoSport gets on the road. Despite being smaller, it will take on the MPV’s. There is no doubt, Hyundai will do well to have a representative in the sub 4 metre category that accommodates hatchbacks, sedans, SUV’s and MPV’s.