In 2014, Hyundai sold around 70,000 units in rural parts of India. This year the company will work on crossing the 1 lakh sales milestone for the first time. Hyundai will be expanding dealership network in rural regions to help boost sales and service in remoter parts of the country, following the footsteps of the largest carmaker in the country, Maruti Suzuki.
Hyundai will launch multi-terrain models like i20 Cross and ix25 crossover this year which will serve as better getaway vehicles in moderately developed areas where more service centres are to be added. As rural areas do not necessarily mean weaker markets. Of the two, i20 Cross will be launched first, on 9th March, while the ix25 (Renault Duster rival) will be launched by Diwali 2015.
Hyundai Elite i20 is becoming more popular in such regions, according to the company, after Grand i10, smaller i10 and Eon hatchbacks. Currently HMIL has 320 outlets in rural India, which will be increased to 350 in 2015. Rakesh Srivastava, Hyundai India’s Senior Vice President for Sales and Marketing, says even one percent growth in rural areas is a big number, and proliferation in such regions is key to outpacing the industry performance again this year, but with doubt digit growth this time.
Indian passenger vehicle market grew by 3.2 percent in 2014, when Hyundai India recorded 8.3 percent hike in sales. Last year, HMIL sold 4.11 lakh cars in the country and exported accounted for 2.01 lakh units. While Hyundai is the second largest in India, it is leading in exports with 40 percent market share.
Via – Business Standard