Hyundai’s much talked about family car, the new Hyundai Santro has received a good initial response from the market. Hyundai has revealed that their new hatchback has received over 35,000 bookings. Though the car was launched on 23rd October, Hyundai had opened up the online booking option on 10th October, 2018.
Hyundai had introduced the AMT option in its line-up for the first time in India with the Santro. Interestingly, the AMT option has managed to get over 25% of the overall bookings. Of the 35k bookings, 17k are for the manual variant, while 10k are for AMT variant.
The numbers clearly suggest that customers are shifting their preference towards convenience, considering the crawling city traffic scenes. Other interesting trend is that CNG versions of the car have received about 8k of the overall bookings. The high demand could be because of rising petrol prices and possibly some from taxi operators.
As per expectations, it is the petrol-manual version which has managed to receive the highest bookings. The petrol-manual combination is available in 5 trim levels while the CNG & petrol-AMT combinations get 2 trim options each.
A variant-wise analysis shows that it is the mid-spec variants which have received the highest demand. The base model D-Lite (petrol manual) has received the lowest of the overall demand. There is a possibility of rise in demand of the top-end Asta trim once the festive season rush settles down.
Hyundai has stated that it will restrict the introductory price of the Santro till the first 50,000 bookings only. It means that the prices are scheduled for a revision in the coming days. In case you are contemplating to buy the Santro or any other entry-level hatchback, you should visit a Hyundai showroom now, before the prices are increased.
The sales are off to a good start. For Oct, Hyundai Santro sales were higher than that of Tata Tiago and Renault Kwid. Will it also surpass sales of Maruti WagonR – that remains to be seen.