Hyundai Santro sacrificed to clear production line for Elite i20, Verna and ix25
Hyundai Santro has been a popular hatchback in India, ever since it was launched 16 years ago. The company sold a total of 13.6 lakh units in the country and around 5.35 lakh units in export markets of South Korea, Europe and US. It is the Santro hatchback that played a major role in the company gaining a foothold in the Indian market which was completely controlled by Maruti Suzuki.
Hyundai Santro was the car which introduced Hyundai Motor as a brand to Indian car buyers. Thanks to Santro, the South Korean brand managed to break in profits in just seven months in India, with sales far exceeding expectations. Hyundai had originally planned on selling 1 lakh units in five years but cross the 10 lakh mark in seven years. Even as on date, the company sells an average of 2,00 – 2,500 units of Santro per month, but as per a report by Live Mint, the production has now come to an end as the last unit rolled off the production line in December 2014.
Person close to the development, reveals that the company found it difficult to meet rise in demand for i20, which has been selling at about 10,000 units every month. And considering the exciting new models Hyundai India have lined-up for launch this year (new Verna, i20 Cross, ix25) and production constraints, they had no other choice, but to discontinue the model. Hyundai will continue to offer service and spare parts support for Santro, their Sunshine car.
This is not the first time a report about Hyundai Santro being discontinued as surfaced. Back in August last year, there were reports that Santro will soon be discontinued. But, Hyundai India had stated that they have no plans to discontinue Santro. But, in September, Economic Times revealed that the car was soon to be discontinued. Even now, Hyundai India has not said anything officially about the discontinuation of Santro.