Hyundai Motors India has gained top spot in the mid-sized sedan segment with 3,299 units of Verna sold in the month of February 2019. Honda Cars India followed in a close second spot with 3,273 City units sold, while at No.3 was Maruti Suzuki India Limited with 3,084 units of the Ciaz sedan sold in the past month.
In February 2019, automakers in India offered hefty discounts and exchange bonuses so as to clear out stocks. The MY 2019 Hyundai Verna was offered at Rs.20,000 exchange bonus while older stocks of MY 2018 models came in with a bigger Rs.50,000 discount. These discounts and exchange offers contributed to efficient sales at what can be viewed as a slow sales month.
In fact, all three list toppers have reporting varying sales decline percentage in double digits. Hyundai Verna sales are down at 18 percent down from 4,001 units sold in Feb ’18, Honda City sales are down 16 percent from 3,885 units sold, and Maruti Ciaz sales are down 37 percent from 4,897 units sold in Feb ’18.
Honda Cars India announced a hike in prices across range effective from 1st February 2019 from Rs.7,000-9,000 due to higher input costs. Honda reported 16 percent domestic sales growth in February 2019 with sales of 13,527 units in February 2019 compared to 11,650 units in the corresponding month in 2018. Amaze, City and WR-V were the major contributors. Honda City sales scaled to 3,273 units during the past month while sales of the Honda Amaze crossing the 63,000 unit mark since its launch in 2018 in India.
Maruti Suzuki reported overall dip in sales, and flat domestic sales in February 2019. Ciaz sales, a mid-size sedan segment offering, plunged 37 percent to 3,084 units as compared to sales of 4,897 units in the same month of the previous year. Segment sellers, Skoda Rapid and Volkswagen Vento sales are reported at 898 units and 351 units respectively.
Skoda Rapid sales grew 23 percent, up from 730 units sold in Feb ’18, in a segment wherein all other reported a decline. Of course, its sales volume is quite contracted to begin with. Volkswagen Vento sales are down 30 percent from 505 units sold in Feb 2018. Toyota Yaris, a new segment entrant since 2018, posted sales of 350 units for the month. Following an initial sales burst, Yaris, in recent months has been reporting sales decline.
In February 2019, Skoda introduced a 6 year warranty on Rapid, Octavia, Superb and Kodiaq which allowed the company to see better sales performance. Volkswagen also introduced cash discounts, corporate discounts and benefits in February 2019 for the MY 2018 and MY 2019 Polo, Vento and Ameo. Vento sales which stood at 351 units were in fact available as per stock at a cash discount of Rs.60,000, corporate discount of Rs.15,000 and exchange bonus of Rs.25,000 for MY 2019 variants while MY 2018 stock was offered at a straight 10 percent discount on showroom price, a Rs.15,000 corporate discount and Rs.25,000 exchange bonus.