In a bid to compete with some of the major auto brands globally, Hyundai has announced the commencement of construction of a new and exclusive test center at the Nürburgring Track. Korean auto majors have will invest €5.5 million in this new testing facility which comes close to the announcement of Hyundai’s re-entry in WRC series.
Construction of this facility is currently underway, which Hyundai have stated will be spread over an area of 3,050 sq meters. Its location was imperative to immediate access to the world famous German circuit. The new center will go a long way in offering customer’s enhanced ride and better handling, which will augment the company’s perception and competence in Europe.
The new centre will be used for conducting various tests which will be relayed back to company engineers at their R&D centre in Rüsselsheim, Germany for advancement of its upcoming vehicles.
Allan Rushforth, Senior VP and COO of Hyundai Motor Europe, said, “The new Hyundai test centre at Nürburgring is an expression of our intention to focus on improving the customer experience of our vehicles, such as ride and handling – an important consideration for European drivers. The new centre represents a significant investment, and one we expect will significantly contribute to enhancing the perception of the Hyundai brand and our key competitive competence in Europe.”