A plethora of engaging activities using YouTube and Google hangout are in place to directly connect with buyers and enthusiasts online. Chevrolet, Mercedes, Renault, Hero, Mahindra and Audi offer viewers a panoramic experience of their auto expo stall. Mercedes-Benz India are offering an ‘on demand’ activity for consumers to experience the stall as they wish.
Chevrolet ‘Chaterrati’ is an interactive initiative that includes a montage of sound bytes and reactions from visitors live on YouTube. Mercedes, Hero & Audi are using Google+ Hangout to interact with celebrities visiting their stalls. Hero ‘Switch’ lets viewers experience auto expo 2014 online from every angle.
Mercedes Benz India 2014 Auto Expo virtual tour
Audi India 2014 AutoExpo virtual tour
Chevrolet India 2014 Auto Expo virtual tour
Renault India 2014 Auto Expo virtual tour
Mahindra 2014 Auto Expo virtual tour