Society for Indian Automobile Manufacturers (SIAM), Society of Automotive Fitness and Environment (SAFE) and traffic police conducted programmes to raise road safety awareness. Walk for Safety was hosted at India Gate on 11th January by Vijay Chhibber, Secretary, Ministry of Road Transport and Highways, Sanjay Bandopadhyay, Joint Secretary, Road Transport and K K Gandhi, Executive Director- Technical, Society of Indian Automobile Manufacturers (SIAM). JK Tyres, Jubilant Group, National Cadet Corps and various schools turned out in support.Do not drink and drive. Call a driver instead. Driving under the influence of alcohol is an offence punishable with imprisonment (6 months to 2 year)
Automobile manufacturers hosted events across India at dealerships in association with stakeholders. Honda Motorcycle & Scooter India Pvt. Ltd, Toyota Kirloskar Motor Pvt. Ltd., Hero MotoCorp., Tata Motors Ltd., Bajaj Auto Ltd., Maruti Suzuki India Ltd., Ashok Leyland Ltd., Fiat India Automobiles Pvt. Ltd., General Motors India Pvt. Ltd., Nissan Motor India Pvt. Ltd., TVS Motor Company Ltd., Mahindra, Eicher Ltd., VE Commercial Vehicles Ltd., Honda Cars India Ltd., and Volvo Buses actively participated.
SAFE in association with IDTR, and Hubert Ebner India and Heller Group organised events focused on road safety measures. Use of helmets, seat belts, and compliance to road rules was advocated while spreading the message against drunk driving, cell phone use when on the driver seat, and use of dazzling head lights. Workshops for cab and auto rickshaw drivers were conducted, alongside driver training programmes.
K K Gandhi said National Road Safety week as a platform takes the idea of personal and vehicular safety on the road to new levels to reach out to many and educate them about road safety. Delhi Traffic Police organised road safety nukkar nataksin association with NGO RoSES and PVR Nest. At Ali Village, Badarpur, Road Safety Cell staff affixed reflective tapes on about 2000 cycles to enhance their visibility to other vehicle drivers. JK Tyres‘ volunteers displayed placards with road safety messages at important crossroads.