Sales have declined when compared to 19,715 units sold in December 2013. Domestic volume at the time stood at 19,054 units. Viren Popli, Chief of Operations, Mahindra Two Wheelers says Gusto was received well in North India and will now be introduced in Southern and Eastern markets in India in January 2015. Centuro and Gusto gives Mahindra a resaonable mass market bike portfolio, and MTWL will invest significantly over the next few months to expand market share in India and internationally.
2014 sees most two wheeler companies report growth
Royal Enfield concludes the year with sales of 28634 units in combined domestic wholesale and exports in December 2014, equating to 48% growth over Dec ’13 when 19067 units were sold. Exports grew at 86% with 455 units sold over 245 units in Dec ’13. Domestic sales stood at 28179 units over 19067, equating to 48% growth. For the year, Royal Enfield reports 296370 units sold over 173864 units, equating to 70% sales growth. Exports for 2014 stood at 6221, up from 4256 in 2013, equating to 46% growth. Combined sales for the year stood at 302591 units over 178120 units in 2013, equating to 70% growth.
TVS’ total two wheeler sales stood at 181,994 units in December 2014 over 153,358 units in Dec 2013, equating to 19% increase. Domestic two wheeler sales were reported at 157,438 units over 132,664 units in December 2013, equating to 19% growth. Scooters sales stood at 52,411 units in December 2014 over 41,817 units in December 2013, equating to 25% growth. Motorcycles sales grew by 22% at 70,188 units sold over 57,576 units reported in December 2013. In Q3 of current financial year, total two wheeler sales grew by 25% at 6.25 lakh units over 4.99 lakh units sold in Q3 of last FY.
In 2014, Yamaha Motor India launched its Alpha scooter, and new FZ-S FI Version 2.0, Fazer FI Version 2.0, FZ FI Version 2.0 and SZ-RR Version 2.0. Domestic sales were reported at 5,66,586 units in 2014, up from 4,61,814 units in 2013, registering a 23% growth. In the domestic market, Yamaha sold 44,602 units in December 2014 up from 39,777 units sold in December 2013, equating to 12% growth. Roy Kurian, Vice President – Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd, said 2014 has indeed been an exceptional year having maintained consistency in overall growth, and this will be replicated in 2015 too.
Honda gains 3% market share in 2014. HMSI total December ’14 sales stood at of 348,737 units over 296,243 units sold in December ’13, equating to growth at 18% vs. 6% of industry. Domestic market share reaches 27% in December ’14. Honda grew at 24% in April-December ’14.
Honda launched CB Unicorn 160 powered by a 163cc mid-sized advanced engine in December, deliveries begin in January 2015.
For Dec ’14 Bajaj sold 246,233 motorcycles down from 260,645 units sold in Dec 2013, equating to 6% sales decline. Total exports (two wheelers + commercial vehicles) stood at 166,134 over 150,753 units in Dec 2013, equating to 10% growth. Bajaj reports highest ever exports for any December. Sales through Apr-Dec 2014 remains almost flat at 1% with 2,619,115 bikes sold, up from 2,597,112 units sold in Apr-Dec 2013.
Hero MotoCorp Ltd., reports 66,45,787 two-wheelers sold in January-December 2014, equating to 8% growth over 2013 when 61,83,849 bikes were sold. In December 2014, Hero MotoCorp sold 5,26,097 units, just over 5,24,990 units sold in December 2013. Cumulative sales for Financial Year 2015 (April-December 2014) stands at 50,56,325 units over 46,56,498 units sold in April-December 2013.
At Auto Expo 2014, Hero showcased its diesel two-wheeler RNT, electric motorcycle SimplEcity, the futuristic ‘iON’, the 620cc Hastur, 250cc sports bike HX 250R, hybrid scooter Leap, and 150cc ‘ZIR’ variants, 125cc Dare and 110cc scooter Dash. Some products developed on new platforms will be launched in 2015. Hero now does business in Turkey, Bangladesh, Nicaragua, Democratic Republic of Congo, Mozambique, Angola, Ethiopia and Colombia. Operating through a wholly-owned subsidiary in Colombia, Hero is building a plant here. A joint venture with Nitol Niloy Group in Bangladesh is further strengthened by construction of a manufacturing plant there.
Suzuki Motorcycle India reported 29,036 units sold in Dec 2014 over 20,355 units in Dec 2013, equating to 42.65% growth. Atul Gupta, Exetive VP, SMIPL, says Suzuki’s concerted efforts to promote GIXXER and Let’s have met with positive customer sentiment. Sales growth indicates favourable market response to Suzuki bikes, and hopes the positive trend continues in 2015.