Jaguar also provided a Jaguar XF Sportbrake as the team’s official support vehicle for the event. Jaguar’s #GetBehindTeamSky social media campaign saw fans tweet own images of support.
Selected photographs from fan submissions form the ‘Team Sky’ line running down the centre of the car. The livery is in yellow rather than blue in recognition of Team Sky’s achievement.
The design is akin to that on the Team Sky Jaguar XF Sportbrake that showcased images submitted by supporters in the final stage of the Tour. Team Sky has had a wonderful 2 years with British rider Sir Bradley Wiggins winning in 2012.
Chris Froome said, “Every young cyclist dreams of one day riding in the Tour de France, let alone winning it. I haven’t done it alone though. Team Sky has a great set of partners, and I’d like to thank Jaguar for their brilliant support over the past four years. They’ve invested a lot of time and ingenuity into designing the XF Sportbrake, which is the perfect race support car for us. It has been crucial to keeping the team on the road throughout the competition.”
David Steele, Jaguar Global Brand Experience Director said, “It is an absolute pleasure to once again celebrate a Tour de France victory with Team Sky. Being part of the story is a real privilege for everyone at Jaguar. We congratulate the Team and I am sure Chris Froome will enjoy celebrating with an invigorating drive in his new F-TYPE.”
Jaguar is leaving no stone unturned in taking F-Type to more and more people. Those in Britain can win an unforgettable experience with the F-TYPE by sharing an image of the best of modern British sport using the #YourTurnBritain app. In India, Jaguar F-Type launch was scheduled earlier this month. The automaker is taking the #?YourTurnToJag? experience across 5 cities in India. Events at Mumbai and Delhi have concluded.