Jaguar will be providing 170 luxury cars, including a Jaguar XE, to support Wimbledon 2015. Apart from this, Jaguar will provide biometric wristband to selected members of the crowd.
The 2015 Championships got off to a flying start on June 29 at the All England Lawn Tennis and Croquet Club of London. It will see Jaguar as the official car sponsors. As part of the Jaguar FeelWimbledon Campaign, it is for the first time that crowd enthusiasm will also be assessed. This will be done with biometric wristbands that monitor heart rate, movements and location while in-ground sensors capture the energy around the courts be collecting data on crowd movement, audio levels and infrared. Thus the hashtag #FeelWimbledon
Sociometric tracking is also being conducted and Jaguar wishes to assess fan conversation from across the globe. This will be conducted via Twitter, Facebook and Instagram to assess spectator’s responses to Wimbledon. All responses thus received will be shared in real time via Jaguar’s UK social media channels and at Feelwimbledon.co.uk
As official Car partner of The Championships, Jaguar will be supplying their full range of vehicles including the new Jaguar XE sports saloon, the XF, XF Sportbrake and and XJ. These cars will also be used to transport tennis stars.
Jaguar #FeelWimbledon – Video
Jaguar #FeelWimbledon – News Release
UPDATE 10th July 2015
As the championship enters its last stage, there was a huge surprise in store for two lucky fans who were there at the Wimbledon yesterday. Watch the video below for mode details.