Jaguar Land Rover has got off to an exciting new start in the New Year. January 2013 saw the company sales increase 32% as compared to sales in January 2012. The company sold 34,877 units during the month. This rosy picture was witnessed in most major markets across the globe. Sales in China were up 74% during January 2013 while sales in Asia Pacific were up 46%.
Sales in the UK rose 33% while in North America sales were up 24% and in Europe this stood at 10% as against sales in January 2012. This increased sale was witnessed both by Jaguar and Land Rover brands and was specially seen in the recently introduced Range Rover and in the 2013 Jaguar XF and XJ models. Taking January 2013 sales of Land Rover into account, the company witnessed a 31% increase in sales. Freelander sales were up 57% while Range Rover sales increased 52% followed by Range Rover Evoque sales at a 32% increase and Range Rover Sport which was up 17% over previous year’s figures.
Increased sales were witnessed in all major markets of UK, USA and Germany. Jaguar on the other hand saw a 40% increase in sales during the month of January 2013. Sales stood at 5,759 units during the month with the XJ and XF models being in great demand. At the same time increased investment is adversely affects the luxury auto manufacturers profits. A £2.75bn per annum expenditure plan on product development and plants will continue to be a strain on profitability. Current profit deterrents have caused Jaguar Land Rover’s Indian parent, Tata Motors’ profits to decrease. The pattern to be noticed sees higher sales of the Land Rover Evoque and Freelander as compared to high end models.