Jaguar Land Rover and Volvo gear up to take on Audi, Mercedes Benz and BMW in Indian luxury auto market

In a bid to supersede other German auto manufacturers such as Audi, Mercedes Benz and BMW on Indian turf, Tata Motors owned Jaguar Land Rover have a host of activities and launched planned for the coming year. New luxury saloons, sports cars and SUVs are lined up and all these will compete in price and performance with the other three German rival companies. Besides new launches, JLR has also planned to concentrate their attention on shifting various R&D activities from the UK into the country.

This decision follows similar steps taken by Renault, GM and Suzuki who will be basing their R&D functions in India. This will not only result in reduced costs for the companies but will also help in various international product development plans. The JLR R&D Centre in India will concentrate on the research and development of future models while also concentrating on product development activities. Special attention will be paid to the demands of customers both in India and China which are fast emerging as major markets for these luxury brands.

Jaguar is also getting ready to launch XJ Ultimate and another two seater F Type sports vehicle in the coming year. These vehicles will be imported from Castle Bromwich, Birmingham. JLR plans on increasing their presence in Indian markets which at present is negligible as compared to those of their German counterparts. Last quarter JLR sold only 514 units while BMW sold 2088 units and Audi sales touched 1908 units. Ratan Tata, Chairman of Tata Motors said that JLR will be undertaking several developmental projects in the coming years and will be launching sports sedans and sports vehicles to increase their standing in India. While the very British Jaguar Land Rover goes from strength to strength to take on BMW, Mercedes Benz, and Audi in the Indian luxury auto market, Volvo tatgeys becoming the third largest luxury car maker in India by 2020.