The Jaguar Land Rover’s Brazilian manufacturing plant which is located in Itatiaia, Rio de Janerio, has been inaugurated. The facility is JLR’s first wholly-owned manufacturing plant outside of the UK.
The Tata-owned British automaker operates a manufacturing plant in China which is partly owned by its local partner and a CKD assembly plant in India.
The Brazilian plant will manufacture the Range Rover Evoque and Land Rover Discovery Sport for local consumption. The automaker says that the facility is designed with the company’s future plans in mind.
The automaker already has market leadership in Brazil’s luxury SUV market with a market share of around 30%. The local production of its best sellers is expected to make the brand more competitive.
In addition to the plant, JLR has also inaugurated its first overseas Education Business Partnership Centre which is train up to 12,000 local children, helping them develop key skills and work awareness for a career in the automotive industry. JLR will also source a good proportion of its local workforce from this pool of graduates.
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The Jaguar Land Rover Brazil plant is aiming to achieve the coveted LEED Gold Sustainability Accreditation.