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Jaguar Land Rover Brazil plant inaugurated

JLR BRazil plant

It is the first wholly owned JLR facility outside of the UK.

The Jaguar Land Rover’s Brazilian manufacturing plant which is located in Itatiaia, Rio de Janerio, has been inaugurated. The facility is JLR’s first wholly-owned manufacturing plant outside of the UK.

The Tata-owned British automaker operates a manufacturing plant in China which is partly owned by its local partner and a CKD assembly plant in India.

JLR BRazil plant

The Brazilian plant manufactures Range Rover Evoque and Land Rover Discovery Sport as of now.

The Brazilian plant will manufacture the Range Rover Evoque and Land Rover Discovery Sport for local consumption. The automaker says that the facility is designed with the company’s future plans in mind.

The automaker already has market leadership in Brazil’s luxury SUV market with a market share of around 30%. The local production of its best sellers is expected to make the brand more competitive.

In addition to the plant, JLR has also inaugurated its first overseas Education Business Partnership Centre which is train up to 12,000 local children, helping them develop key skills and work awareness for a career in the automotive industry. JLR will also source a good proportion of its local workforce from this pool of graduates.

JLR BRazil plant

The facility is the first British auto plant in Latin America.

Also read – Jaguar J-Pace crossover spotted

The Jaguar Land Rover Brazil plant is aiming to achieve the coveted LEED Gold Sustainability Accreditation.


About the author

Nithyanandh Karuppaswamy

Winner of national level automotive quiz competitions, Nithyanandh aka Nithz jumped into the blogosphere right after gaining a degree in Mechanical Engineering. Love for automobiles and an even greater drive to share his knowledge with the automotive community, Nithz is Deputy Editor at RushLane.

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