With Jaguar Land Rover plants in Solihull, Halewood and Castle Bromwich working at full capacities, the company has signed pact with contract manufacturer Magna Steyr in Austria.
This new pact will see JLR manufacturing cars in Austria. The new extended production facility will take some pressure off the present British plants while allowing the company to cater to increased demand and enhance growth further.
A contract manufacturing agreement has been signed between Jaguar Land Rover and Magna Steyr of Austria with the latter being an operating unit of Magna International Inc. Under this agreement some of the future Jaguar Land Rover models will be produced in Graz, Austria though UK will continue to remain the company’s central design, engineering and manufacturing facilities.
Magna Steyr also has a huge in India. In fact, they have an office in Pune, the same city where Tata Motors is also located. Magna Steyr specializes in contract manufacturing, body and chassis, powertrain, exteriors, interiors, seating systems, vision systems, roof systems, electronics, fuel and battery systems, and vehicle engineeringMagna Steyr has 313 manufacturing operations and 84 product development, engineering and sales centres in 28 countries on five continents as of Q4 2014.
The liaison between Tata Motors owned JLR and Magna Steyr is due to the company’s ever expanding model range and increased global demand. Over the past five years, JLR has seen sales increase two fold to over 4,62,000 vehicles while the company employs over 35,000 persons as on date.
Investments to the tune of 10 billion pounds have been channelized into new products and capital expenditure while investments are also in support of 10 new vehicles to be introduced which include Jaguar XE, Jaguar F-TYPE, Range Rover Evoque and Land Rover Discovery Sport.