Land Rover vehicles are using a Giant’s Causeway which uses 30 tonnes of water and no fewer than 48 hydraulic rams for an immersive experience. Jaguar turned to an articulating turntable, which acts as a simulator. 85% of the structure is made from aluminium and is built around a double-deck lightweight aluminium core to make it light and strong resulting in 30% weight reduction to ease transport and boost carbon efficiency. Energy consumption is reduced with the addition of 90,000 individually controllable LEDs to reduce power consumption from 20,000 watts down to just 3367 watts. The highest-ever resolution LED tracking screen debuted, and a world first flooring system using 248,000 magnets negated the use of tools for construction.
Phil Popham, Group Marketing Director said: “Our new motor show stand is a significant step forward in establishing a fresh, innovative and truly engaging experience for visitors. Beautifully designed, meticulously engineered and employing innovative technologies, this stand really does showcase the ambitions, values and vision of our company and iconic brands.”
Mark Cameron, Jaguar Land Rover Brand Experience Director, whose team were responsible for delivering the stand said:”This new stand has been a year in the making, as we have worked meticulously to ensure every single detail delivered on the exacting brief. We are creating five kits which will reside in our key markets to service more than 100 international and regional motor shows, ensuring whereever we are in the world, the millions of visitors to our stand will have a consistently memorable experience”.