‘British Intelligence’ evolves from ‘British Villain’ campaign for Jaguar F-TYPE Coupe. The new campaign involves Jaguar’s complete luxury sedan line-up, XJ, XF, and, 2015 XE, which goes on sale in US in 2016. British Intelligence TVC stars British actor Nicholas Hoult, and is filmed Tom Hooper, who also directed ‘British Villains’ in London.
Jaguar’s brand strategy and our evolving model line-up continues to introduce the brand to a new gen of buyers says Phil Popham, Group Marketing Director, Jaguar Land Rover. The new campaign evolves to showcase its wide ranging car lineup, innovative tech, and leading-edge craftsmanship.
‘British Intelligence’ TVC begins where ‘Rendezvous’ ends, at the Villains’ lair. Nicholas Hoult takes audiences inside Jaguar innovation lab, and showcases Jag’s cutting-edge tech. He explains, ‘A villain is only as good as the technology at his fingertips.’
Jaguar worked The Mill to incorporate visually compelling CGI (computer generated imagery) effects to highlight engineering and tech in Jaguar cars.
Matt Page, Creative Director, Spark44, international communications agency for Jaguar says Hoult brings the right amount of eccentric British charm in his role as the villain’s behind-the-scene tech wiz to wittily describe what makes Jaguar cars feel so alive.
Three 30-second TV spots and a 90-second digital film are commissioned. Hoult also appears in 3 web films focused on Jaguar’s quality testing. Beginning October 6, the films are live on a dedicated ‘British Intelligence campaign landing page.
Jaguar is the first auto brand to create an augmented reality experience using Blippar app on Google Glass. Users will be able to ‘blipp’ print advertisements in Conde Nast publications to activate additional digital content through Google Glass.
XJ, XF and F-TYPE Coupe vehicles will featured on Esquire Network’s ‘Car Matchmaker’ airing on November 18 with host Spike Feresten helping buyers choose the car best suited for them. Adam Fleischman, founder of Umami Burger and a current Jaguar owner, will test drive all 3 cars around Los Angeles to decide which one he’ll bring home. Print advertisements will debut on October 28. Jaguar will also enlist WIRED to curate a themed pop-up shop with latest gear and gadgets for Winter/Spring 2015.