Jaguar XE word cloud sculpture put on show at London Design Museum

Jaguar XE word artJaguar XE word sculpture made of aluminium consists of 95 words of seven languages including English, Italian, German, French, Spanish, Russian and Mandarin. The words express aesthetics and characteristics of the new Jaguar sedan that is touted to conquer the segment. Cloud representation of XE sports sedan was designed by a collaboration of creative experts across the fields of Computer Aided Design (CAD), graphic artwork, stage design and metal work.

XE word cloud was produced by combination of man and machine work. Words were created and aligned by computer designing and modelling technique. Then the team that worked on elements of London Olympic Games Opening Ceremony exercised their metal craftsmanship to bring the Jaguar XE sculpture to life.

Ian Callum, Jaguar Director of Design, expressed the enormous amount of fun in bringing a word cloud of Jaguar XE sedan and everything it means to life. He added that it was hugely satisfying to be approved by London Design museum and to have their work be a part of London Design Festival.

Much awaited and celebrated Jaguar XE sports saloon will be unveiled today, 8 September 2014.

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