Talking to PTI, Kevin Flynn, president and managing director of Fiat Chrysler Automobiles, APAC, confirmed that the Jeep Grand Cherokee and Wrangler premium SUVs will finally be launched in India next year. The brand which was initially set to enter the country a couple of years ago has been facing several delays.
The top official added that the Jeep brand will be showcased at the Auto Expo in February 2016 and simultaneously 5 exclusive dealerships will be set up across the country. The flagship SUV and the famed off-roader would be imported into the country as CBU.
The automaker is currently exploring the possibility of assembling the duo in India and Flynn said that he would like to see that happen. He also confirmed that the Jeep C-SUV will enter production at an expanded Ranjangaon plant in 2017. Jeep would have 20-25 dealerships in India by then.
Meanwhile, Fiat is working on changing its ailing brand perception in India. Flynn revealed that the company has identified the blockages and is now working on re-establishing the brand here. The company is looking to enter new segments in the market and is also working on “breaking the myths around the brand”.
FCA India is hoping to see some improvement in its operations this year. It is considering 2016 as an important year to get its brand values up and running since new generation products will be brought to the market from 2017 on wards.