As Fiat Chrysler Automobile plans launch of Jeep and Chrysler vehicles in India, the company readies its market for the launch of these products with a total of 15 dealerships planned.
However, now with launches on the cards for 2015, the company plans set up of dealerships in the country. These will be exclusive showrooms for Jeep only with a goal to reach 15 dealerships by the end of 2015, with the number expected to double in the following year.
Initially, Jeep plans to bring in the Wrangler and Grand Cherokee to India via the CBU route while later on offering locally assembled vehicles. Both these offerings will be targeting a niche segment of buyers and will hence be priced at a premium.
Apart from importing these premium SUVs as CBUs, Fiat India is also planning a big move. This will see the launch of their all-new premium global SUV which will be made in India. Expected to be launched in 2017, this new SUV will be exclusively manufactured at Fiat India’s Ranjangaon plant in Pune. It is from here that it will be exported to markets abroad. To be priced in the range of Rs 25-30 lakhs, this new Jeep SUV is expected to have a production target of 60,000 units annually.