John Abraham launches Castrol Power1 in Mumbai (Photos)
Team Castrol Honda World Superbike riders Jonathan Rea and Alex Lowes who have tested Castrol Power1 on racing tracks across the world, joined John Abraham, India’s best known biker, to relaunch Castrol Power1 in India today.
New Castrol Power1 comes with a new power release formula for improved acceleration and maximum pickup. Tested on race tracks as well as in stop start city riding, Castrol Power1 performs under all conditions and on all terrains including unique Indian road conditions.
Commenting on the Castrol Power1 relaunch, Jonathan Rea said, “In the world of racing, speed and safety are both critical. Castrol Power1 provides maximum pickup and acceleration and at the same time keeps our engine in peak condition ensuring the safety aspect. Over the years, Castrol Racing teams have used Castrol oils to win over 600 World Championships. The relaunch of new Castrol Power1 in India will offer Indian bikers one of the best oils in the world and provide greater power in their hands”.
Catching up with the Superbikers in a free flowing chat, Castrol Power1 brand ambassador, John Abraham said, “I love my bike and I ensure that I only use the best engine oil to get the optimum output from my engine. Castrol Power1’s new power release formula provides proven acceleration and maximizes engine performance by reducing internal engine power losses, preventing oil from deteriorating and preventing excessive wear. By efficiently transferring power to the rear wheel, bikers can really experience the performance they seek. With new Castrol Power1, I can now experience the performance I demand from my bike”.
Speaking on the occasion, Giriraj Bagri, Vice President Marketing, Castrol India, said, “Castrol has always led the way to innovate in engine oil technology. Motorcycle racing provides Castrol with the ultimate environment to test and develop our advanced Castrol Power1 technology and the Castrol Honda World Superbike team provides a powerful and exciting platform to demonstrate the performance of our Castrol Power1 brand. To unleash more power with our engine oil, we ran over 500 separate engine tests over 1 million kilometers of road and conducted over 80 rolling road and track tests. And now with focus on cleaner engine and excellent power transfer, Castrol Power1 is surely packed to perform under extreme conditions.”
Coinciding with the relaunch of Castrol Power1, Castrol also announced a consumer promotion contest “Fly with Castrol Power1 to Portugal.” The contest offers winning bikers the opportunity to fly with John Abraham to Portugal for the final round of the World Superbike Championship this October.