The collection of all 8 JUSTICE LEAGUE inspired Kia vehicles were displayed at the Interactive Zone at Petco Park, Official Comic-Con Partner. The 10-month, eight-vehicle partnership between DC Entertainment and Kia based JUSTICE LEAGUE characters – Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg were each featured in their own car.
The final car depicts all of JUSTICE LEAGUE with West Coast Customs recreating Lee’s artwork through hand-painted, custom air-brushing. We Can Be Heroes giving campaign has raised over $2.3 million and helped over 5 million men, women and children in the Horn of Africa.
The online charity eBay auction included a number of artwork. This included the new JUSTICE LEAGUE car and was live through 27th July, 2013. The car has now been sold with a winning bid of US $41,075.00.
“Our goal in 2013 was to bring our fans and the JUSTICE LEAGUE Super Heroes together in unique ways to fight the hunger crisis in the Horn of Africa. That effort started with the once-in-a-lifetime opportunities we’ve been able to offer through our crowdfunding campaigns that have raised over $285,000 to-date,” Nelson said.
He added, “Now, through these tremendous partnerships with Kia and eBay, the auction will take the offerings to a whole new level with a truly one-of-a-kind, and fully driveable, CUV customized by Jim Lee.”
“This project has been challenging and rewarding for me as an artist and Kia has been a terrific partner,” Lee said. “It was a lot of fun to finish the last car in front of the live audience and I think anyone that visits the exhibit this week will really enjoy seeing all eight cars together.”
“Auctioning the Justice League-inspired Sorento is the perfect way to finish off what has been a very positive and successful partnership between Kia and DC Entertainment to benefit the ‘We Can Be Heroes’ campaign,” said Michael Sprague, executive vice president, marketing & communications, Kia Motors America.
He added, “Like all of the Justice League-inspired vehicles before it, this customized Sorento blends the automotive and pop-culture worlds while also allowing Kia to extend our philanthropic efforts to support this very worthy cause.”
“At eBay we strive to connect our audience with unique items they are passionate about” said Gene Cook, GM of Emerging Verticals for eBay. “We are thrilled to partner with DC Entertainment to bring this exciting Justice League event to our comic and super hero enthusiasts as well as leverage our Giving Works platform help the “We Can Be Heroes” initiative reach their fundraising goals.”