Through 2013, Kawasaki India sold mid-size motorcycles, which gearing up for big bike launches in 2014. Sales of Ninja 300 and Ninja 650 in 2013 stood at a total of 1,000 units. Kawasaki India has registered 48% sales growth in 2014. Kawasaki sells Z800, Z1000, Ninja 1000, ZX-10R and ZX-14R as CBU’s in India. Ninja 300 and Ninja 650 are brought into the country as Completely Knocked Down (CKD) units and assembled at at Bajaj Auto’s Akurdi plant, and over time local content has been increased. As expected, both bikes continue to be high sales volume models.
Kawasaki operates 3 dealerships in in India. Operations began in 2010, with bikes initially being sold through probiking outlets alone before standalone Kawasaki stores were introduced. Kawasaki India expected to sell 1,500 motorcycles in 2014, and has gotten to that target. Through H1 2014, the company sold 640 units here.
The big bike market in India has been growing these past few years, and Kawasaki looks forward to 25% market share by 2015. Dealerships too will be increased to meet demand. Last week, Kawasaki India revealed its 2015 price list, and in passing on benefits to buyers, reduced the price of Z800 by Rs 55,000 until March end.