Kevin Rose will take over as the new Director – Sales and Marketing for Bentley Motors from May 1, 2012. Rose earlier worked with Volkswagen Automotive, China where he held the position of Executive Vice President Sales at FAW Volkswagen Joint Venture. He will be taking the place of Alasdair Stewart who moves on to be Brand Director of Skoda UK.
Kevin Rose, 55, has been with Volkswagen Group for the past 30 years and has immense experience in the field of international sales. Rose also has experience in the UK automotive industry as he was previously Managing Director of SEAT UK and Audi UK where he not only increased sales and improved the brand image but also brought Audi closer to competing with both BMW and Mercedes.
Kevin is looking forward to working with Bentley team and dealer networks. He is equally enthusiastic of working towards identifying new customers and markets. Bentley Motors is looking to increase their sales volumes and expand their global networks and will be launching a new SUV.
Bentley’s CEO, Wolfgang Duerheimer went on to say, “I am delighted to welcome Kevin to the Bentley team. He brings to Bentley a wealth of international sales experience which is underpinned by solid roots in the British automotive industry.”“Bentley has ambitious plans to increase our sales volumes, expand our global network and launch a new SUV. We look to Kevin to build on our sales success in 2011 and help us achieve and exceed these objectives going forward.” “I would also like to thank Alasdair Stewart for the significant contribution he has made to Bentley. Our 2011 sales growth of 37% was a huge achievement and a reflection of his expertise and commitment to the company. We wish him all the best in his new role at Skoda”.
Kevin Rose had this to say, “The move to Bentley and the luxury automotive sector is an exciting new challenge. Bentley is the ultimate brand for luxury and performance and I see huge potential for global growth. I look forward to working with the Bentley team and dealer network to identify new customers and markets and build on the strength of the brand today.”