Kia has announced that its Chief Design Officer, Peter Schreyer will take over as President and will be the first ever non-Korean to do so. This announcement comes close on the heels when Kia is showcasing its eagerness to exploit its global customer base. With the announcement, Schreyer becomes one of the three presidents of the Kia group headed by Chairman Chung Mong Koo.
Previously Schreyer was a part of the VW Group and moved to Kia in 2006. Kia has announced that he will retain job as Design boss after being appointed as President. The 59 year old German was responsible for awe inspiring designs implemented in the Beetle, Passat and first generation Audi TT vehicles.
Through his will to promote design bred development, Schreyer managed to put Kia on the global map with some superior designed vehicles. Kia models designed by this legendary designer include likes of the K7, Optima, Sportage, Track’Ster, Quoris and GT concepts. Schreyer is well known for his ‘tiger nose’ grille style which can be seen on models like the Picanto, Rio, Optima, Quoris, Sorento as well as Sportage line of vehicles.