Kia has announced that its Chief Design Officer, Peter Schreyer will take over as President and will be the first ever non-Korean to do so. This announcement comes close on the heels when Kia is showcasing its eagerness to exploit its global customer base. With the announcement, Schreyer becomes one of the three presidents of the Kia group headed by Chairman Chung Mong Koo.
Previously Schreyer was a part of the VW Group and moved to Kia in 2006. Kia has announced that he will retain job as Design boss after being appointed as President. The 59 year old German was responsible for awe inspiring designs implemented in the Beetle, Passat and first generation Audi TT vehicles.
Through his will to promote design bred development, Schreyer managed to put Kia on the global map with some superior designed vehicles. Kia models designed by this legendary designer include likes of the K7, Optima, Sportage, Track’Ster, Quoris and GT concepts. Schreyer is well known for his ‘tiger nose’ grille style which can be seen on models like the Picanto, Rio, Optima, Quoris, Sorento as well as Sportage line of vehicles. For more information, scroll down.
PETER SCHREYER APPOINTED AS A PRESIDENT OF KIA MOTORS CORPORATION
Schreyer now President & Chief Design Officer, Kia Motors Corporation
Schreyer first non-Korean to hold a Presidential post
Design has transformed global reputation of Kia brand
Commitment to continuing design-led development
Peter Schreyer, Chief Design Officer at Kia Motors and the man who has led the company’s design transformation has been appointed a President of Kia Motors Corporation – the first non-Korean to hold such a title in the company’s history.
Schreyer is now one of three President-level executives at Kia who report directly into Vice-Chairman Hank Lee and his new title is President and Chief Design Officer, Kia Motors Corporation.
Schreyer, 59, joined Kia in 2006 from the Volkswagen Group to create a new design-led product strategy for the brand and quickly became known for his “Tiger-nose” family look.
Since then the design team has unveiled a long line of exciting concept cars and dramatic new products including the latest Sportage, the new cee’d family and larger models for sale in the Korean domestic and some overseas markets such as Optima, K7 and Quoris as well as mass-market models such as Picanto and Rio.
Schreyer has publicly commented on his commitment to Kia and his desire to remain with the company to continue the challenge of making Kia the most design-focused Korean car manufacturer.
In 2013 the last volume product in Kia’s range to come under his design philosophy – Carens – is due to be unveiled, complete with the Schreyer-inspired family look as well as the first performance-orientated model to be added to the Kia range – cee’d GT and pro_cee’d GT.
Schreyer is married with two children and is originally from Bavaria in Germany. He studied in Germany and at the Royal College of Art before becoming part of the Volkswagen Group’s design team and contributing to the distinct appearance of several VW and Audi models including the Passat and the Audi TT.