KTM India has been reporting double digit sales growth over the past few months. This is a commendable feat, especially at a time when others in the auto industry are registering huge decline in sales. The reason behind increase in KTM sales are the two new bikes – Duke 125 and the RC 125.
Total sales of KTM 125, 200, 250 and 350 which also included the RC offerings stood at 5,374 units in July 2019. This was an increase of 53.06 percent as compared to sales of 3,511 units in July 2018, which did not include the 125 and a 9.14 percent increase as compared to 4,924 units sold in June 2019.
Among each of these motorcycles, it was seen that the KTM 125 surpassed in terms of sales which was more than the combined sales of 200, 250 and 390 in July 2019. Sales in the past month stood at 2,786 units, a 32.16 percent increase as compared to 2,108 units sold in June 2019. The RC125 commands a top speed of 115 kmph and is the most feature packed bike in the 125cc segment sharing some of its components with the larger RC models in the company lineup.
KTM 200 ( Duke and RC), which has long been the best selling motorcycle in the Duke family, noted a dip in sales is the July 2019. Sales which had stood at 2,538 units in July 2018 dipped 31.09 percent to 1,749 units in July 2019. Sales had even been higher in June 2019 at 1,891 units falling 7.51 percent in the past month.
Sales of the KTM 250 increased marginally by 3.79 percent to 493 units in July 2019 as compared to 475 units sold in July 2018. However, sales were down 13.51 percent as compared to 570 units sold in June 2019.
The most powerful Duke in the family, Duke 390 and RC, noted a 30.52 percent de-growth in July 2019 to 346 units as compared to 498 units sold in July 2018. Sales in the past month were also down 2.54 percent as compared to sales of 355 units in June 2019.
KTM has now started upgrading its showrooms in view of bigger and more premium offerings coming into the country. It is from these existing dealerships that the company will be retailing the Husqvarna Svartpilen, Vitpilen, KTM 390 Adventure and KTM 790 Duke. These revamped showrooms would have different space for the Husqvarna models, thus setting it apart from its KTM counterparts and creating an exclusive experience to buyers who want premium ambience.
